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Nothing so Sweet as the Smiles from the Whitney Pier Youth Club

It’s the 17th year in business for Framework Cycle & Fitness and every year, mostly unnoticed by customers, company owner Bill  Goldston (dude with the sunglasses below) quietly donates thousands worth of bikes, products and cash to multiple causes, organizations, athletes, schools, community projects and not-for-profits including the island’s only bike team Framework Racing.

But none were so sweet as the smiles received after he donated 17 new bikes to the Whitney Pier Youth Club, a small but mighty not-for-profit organization that has been supporting hundreds of kids in need for more than a decade with everything from recreation and sport to meals, tutoring and play.

DSC02084The club’s executive director Chester Borden (shown in baseball cap) oversees operations and welcomed the April 2013 donation as a way to give kids something they normally wouldn’t get  – the opportunity to learn how to ride a bike.

Framework never forgets the community and it will always give back and support those organizations in the area that do great work.

After Bill purchased the bikes, most assemblies were handled by Bill’s head mechanic Doug Arsenault while staff members Ken Crowdis and Tera Camus assisted in making the dream come true for local kids.

Here’s a few more shots:

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Christmas Ad Featuring Dave Harley

At FrameWork Cycle & Fitness, we’re very proud of the quality advertisements we create. Our ads are written and produced right here in Cape Breton,  mostly in partnership with NewCap Radio and aired on 101.9 The Giant. Normally, we create new ads every year for the different seasons to keep things fresh and up-to-date with the products and services we offer. This year is a little different. One of our ads now has some special meaning for us…

We’re honoured to have had one of Cape Breton’s funniest talents featured as both protagonist and antagonist in one of our Christmas ads from 2011.

 

Best known for his role as General John Cabot Trail of the Cape Breton Liberation Army (CBLA,) Harley died in November after a short battle with pancreatic cancer.

 

He performed at the Halifax Comedy Festival, on TV with CBC’s Royal Canadian Air Farce, has been featured on CBC Radio’s Madly Off In All Directions, and took the stage of banquet halls and taverns throughout the Maritimes.

 

Harley was from Sydney Mines, where he had lived in recent years. He was in his early 60’s.

 

Thanks Dave!

 

Now playing through the Christmas season on 101.9 The Giant.

 

Have a listen…let us know what you think.

 

Christmas Ad Featuring Dave Harley

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Murray snags bronze

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Cape Breton was represented this weekend at the Providence Cyclo-Cross Festival in Rhode Island. FrameWork Racing Team’s, Daniel Murray of Dingwall, raced to a podium finish on day 2, picking up the bronze medal in the Category 4 Men’s division. There were over 900 athletes from all over North America, racing at this event. Categories range from junior 10-14 year olds up to the Elite Pro Men and Women.


Cyclo-Cross is a relatively new sport in the cycling world where athletes use specially designed race bikes to compete on dirt track courses that have obstacles and other challenges throughout the course. Races are relatively short, usually 30 to 45 minutes of flat out action around a narrow winding track of dirt, mud, fences and stairs. Cyclo-Cross is a highly visual event perfect for spectators and designed to fill the gap between the end of the road race season and the beginning of the winter sports season. The Providence Cyclo-Cross Festival draws 3000 spectators per day for the 2-day event. For more information on this event goto http://providencecrossfest.com/about-pcf/